Websites: Calls to action

Websites are great. However, if no one ever uses the site then is it really a good tool for the business? I would definitely say no, but I would add to that answer that if your site is stagnating then it needs to be re-evaluated and re-tooled so that it becomes beneficial to the company.

What does this look like?

• Look at your Calls to Action. If you wouldn't click on them, then a potential customer will probably feel the same way.
• Update the look as well as the content of the site to be more relevant.
• Start adding new content on a regular basis.

There's much more to this topic, but these basic ideas should help to get you moving in the right direction.

What to remember: You can agonize over the site, scrutinizing why things aren't working properly. The better option, simply put, is if something isn't working then remove it and try something new. Don't be paralyzed by indecision.